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GROUP STRATEGY

The actions we took in 2005 in reshaping our business were significant steps towards our goal of leading the dvd replication industry. Everything we do focuses on strengthening and developing our services. We aim to maximize consumer impact and enhance profitability through the application of strategic approaches.

Matching Our Structure to Our Consumers
Anticipating and fulfilling consumer desires and needs is central to building a powerful service.

Developing Leading Positions in All Our Major Markets
We are in business to win. We aim to be in the number one or number two position in all the markets and categories in which we compete. To accelerate our future revenue growth, we will intensify our activities with key accounts, step up own-retail initiatives and increase our focus on selected consumer groups. On a regional basis, our efforts start in New Zealand, where we will extend our leading position.